Advertisements

I really enjoyed looking through all of the different advertisements; each had a very distinct and unique feeling to them. It is very important for a company to have eye-catching designs that will bring in the user and pursue them to purchase whatever product they are trying to sell.  Oftentimes, advertisements look very mundane and similar to others that come before it. When an advertisement manages to get across a point while making the user remember that particular piece, it is successful. My favorite one, however, was the advertisement regarding Carona by the Pereria & O’Dell Company.

One of the things that I appreciated the most was the interactivity of the advertisement. It was very unique that, when the user goes to try and get the bottle of Carona, a shark takes the cursor. I have not seen something like this before in advertisements on website and it made me replay the animation over and over again. This is something that makes the audience become more prone to purchasing the product because it is something that they might have not seen before.

Besides the interactive element of this particular advertisement, I also liked the atmosphere that was created by keeping the animation consistent with the background. The water itself looked very realistic and the shark did not seem overly cartoonish, even though it was doing an action that does not happen under the sea in actuality. The color itself gave the feeling that the user was underwater and that is important when creating a successful design. Even when the advertisement was picturing a beach, it felt very realistic and natural instead of forced and cartoonish.

After looking at the website for the Pereria & O’Dell company, I realized that they make many advertisements that are like this. They also make many that are extremely unique and better than anything I have seen before. It was great to research them and look into what the company offers. I’d love to see more of there work on websites that I go on often.

Overall, I really enjoyed this particular advertisement and it makes me want to go out and get a Carona!